Option A
- Fixed fee per month
- 170M VND (about USD 6.5K)
- Performance fee
- 3% of added online net sales
- For owners who want
- A predictable cost
Fractional Head of Growth (AI) · Consumer brands
More sales from every dong you spend on marketing.
I run your growth across Shopee, TikTok Shop, web and stores. AI does the production. I get paid on what I add.
No growth, no performance fee.
-
Today
Spend scattered
Shopee. TikTok. Meta. Stores. Nobody knows which dong earns.
-
Weeks 1 to 3
Every channel measured
Real net sales. After fees, after vouchers.
-
Month 6
Spend follows what sells
Budget chases winners. My pay chases growth.
You became the CMO. You didn't plan to.
- Ad costs up every quarter. Nobody knows which ads pay.
- Your team posts daily. Sales don't move.
- The last launch flopped. Nobody knows why.
- Every decision still lands on your desk.
- Everyone talks AI. Nobody starts.
A senior marketing director: 70M a month, months to hire. Or fill the seat in three weeks.
One seat. Strategy, budget, machine.
I own
- Budget across every channel
- Paid media on Meta, TikTok, Shopee, Google
- AI production inside your team
- Retention on Zalo and email
- The numbers, every week
Your team keeps
- Your marketing head runs the team
- Brand voice and the final call
- Agencies and KOLs, with sharper briefs
20 to 30 hours a week. Four afternoons. One day on site.
Three weeks first. Stay only if the numbers do.
Diagnose. Weeks 1 to 3.
Your data. Tracking fixed. New ads. A live test. 90-day plan and baseline, in writing.
Run it. First 90 days.
With your team. Checked at day 30, 60, 90.
Partner. Six months.
Fixed fee plus a share of the growth. Then month to month.
Eight deliverables. 15 working days.
Day 4
Channel review
12 months, every channel. What sells. Where money leaks.
Day 5
Tracking and data audit
Gaps found. Critical ones fixed.
Day 5
Creative pack
15 to 20 ads, ready to run. Vietnamese copy.
Week 1
Controlled ad test
Test against control. About 50 purchases a side.
Day 10
Weak-product diagnosis
Why it flopped. A 90-day relaunch.
Day 10
Website and store audit
Top 5 fixes, ranked by revenue.
Day 15
90-day plan
Targets and baseline, in writing.
Day 15
Workflow handover
Every AI workflow, with its time and cost.
Public price. My upside rides on yours.
Option B (recommended)
- Fixed fee per month
- 120M VND (about USD 4.6K)
- Performance fee
- 7% of added online net sales
- For owners who want
- Pay tied to results
Run your numbers
Added sales
Option A, this monthperformance fee
Option B, this monthperformance fee
ROAS below baseline? Zero performance fee.
Example
5B last March. 6B this March. 1B added. Performance fee: 30M on A, 70M on B.
Rules
Online means Shopee, TikTok Shop, Lazada and website, net of returns and discounts. Stores excluded. Calculated monthly, paid quarterly. January and February pooled for Tết. Tools, ads, KOLs and creators in your name.
Six terms. In the contract.
- G1
On time
A deliverable late on my side? You skip the second 50%.
- G2
Fee back
Continue within 30 days. The diagnostic is credited to month 1.
- G3
No growth, no fee
Sales flat or ROAS below baseline? No performance fee that month.
- G4
Walk away
From month 3, ROAS below baseline two months running? Leave on 30 days' notice.
- G5
You own it
Accounts, files, data, prompts, workflows. Yours on payment.
- G6
One per category
Never your direct competitor.
AI makes. People decide.
- Product-accurate visuals. No studio shoot per test.
- 40+ ad variations a month. The budget finds the winners.
- Weekly reports, built automatically.
- Segmented Zalo and email. Not one blast.
Every workflow logged with its hours and cost. AI disclosed where required. No fake testimonials.
Numbers I can show you on a call.
5.5x
ROAS · my fragrance brand
$4M
ARR · two SaaS companies, $3.8M and $4M
$19K
Peak month · English365
Tinhhoa Fragrance. My brand.
1,500 units. 55% margin. 5.5x ROAS. Product to ads to UGC. Since closed. Screenshots on request.
SaaS. Head of Customer Success.
$3.8M and $4M ARR.
English365.
Five years. $19K peak month. Selling to Vietnamese professionals.
Built for one kind of brand.
For you
- You own it. You decide.
- 3B VND+ a month online.
- A marketing team with a lead.
- 12 months of data, shared.
Not for you
- Under 3B a month online.
- You just want ads run.
- You want a growth promise before I see your data.
Youngjin Koh
Korean-born. Australian. Ho Chi Minh City. Restaurant GM, NAB business banker, then Head of Customer Success at two SaaS companies, $3.8M and $4M ARR. Since then, my own brands in Australia and Vietnam.
80+ ideas taken to first sale. Most killed early. That's the job: find what sells, cut the rest, fast.
MoreOwners ask
Why not hire a full-time marketing director?
You can. 70M a month plus bonus, months to hire, no AI system. Three weeks tells you which wins.
Do you replace my marketing head?
No. They run the team. I own strategy, budget and numbers.
Why net sales, not revenue?
Returns and vouchers cost real money. I don't get paid for discounts.
Three months instead of six?
Results need two quarters. From month 3, if ROAS sits below baseline two months running, you can leave.
What do you need to start?
Read access, 12 months of data, one hour with you and your marketing head.
Who owns the work?
You. All of it.
Tết planning starts in November. Three weeks to know.
Two brands at a time. One per category. Reply within two working days.
Not yet.
The model needs 3B VND a month online to pay off for either of us. Ask for the Growth Leak Check: twelve questions, where your money leaks.
Get the Growth Leak Check